Bonjour from UMs!
UMs' (Short for Umbrellas) is how Xin Liu's fans call ourselves.
On March 4, we will once again be gathering at Jardin des Tuileries for Xin, who will be attending the Dior's Fall-Winter 2025 Show as its newest Global Ambassador.
Come and look for the splash of Blue and you will be greeted with the warmest smiles!
Xin Liu
One of C Pop's Biggest Rising Stars
At the young age of 27, Chinese mega pop star Xin Liu's collaboration with Dior has come to an astonishing 5th year, which started with a history-making appointment as Friend of House by Dior China only 17 days following her debut as the center of Chinese girl group THE9, after coming first in the reality survival show Youth with You (2020) and bursting to fame.
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The brand's favour for the young artist has started from very early on. Even before Xin became the brand's Ambassador in China just 1.5 year into their collaboration, their partnerships have covered art forms beyond fashion showcases - including but not limited to the first ever thematic Dior concert held for Xin. The close bond reached new height when Xin appeared at Paris Fashion Week as the face of Dior China in 2023 - the first time since the Pandemic, which according to media, 'a great comeback of Team China on international fashion scene'. Her appearance attracted an astounding number of passionate die-hard fans from China and around the world, to rally at Jardin des Tuileries.
Following her fashion show debut, Xin appeared in multiple international Dior campaigns such as the Gris Dior and Rose des Vents commercials, all of which welcomed by audience around the world. Shortly after, Xin was invited back to Paris in June 2023 as the Ambassador for the LVMH Prize, and a presenter at the finale.​
If that isn't proof that the young pop star was making her mark internationally and building a rewarding relationship with the legendary fashion house, Dior custom made not just 1, but 7 looks by Maria Grazia Chiuri for her XANADU concerts that took place in the second half of 2023, including several looks that were featured at global showcases and exhibitions.
2024 marked the second year of Xin attending Dior's Fall-Winter fashion show, and even though fans had expected the star to once again caught eyes, they were in awe by Dior's hospitality for the star, at and beyond the show, as she was seen attending an LVMH Prize cocktail at the fashion giant's Montaigne head-quarters. Shortly after her Coachella debut, Xin returned to Paris, which is now almost like a second home to the star, to attend Dior's Haute Couture show at Musee Rodin. Once again, an army in blue was there to witness and cheer for her.
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In January 2025, in conjunction with the launch of yet another international campaign - this time for Dior Capture alongside powerhouse actresses including Charlize Theron and Glenn Close alike, Xin Liu was announced as Dior's newest Global Ambassador.​
